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Web Site Design – Focus, Focus, Focus

 by: Halstatt Pires

When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus.

We Don’t Need No Stink’n Distractions

It happens ever few weeks or so. I am sitting in front of the computer contemplating the meaning of life, i.e., why my numbers aren’t being picked in the California lottery. A frustrated person calls and wants to know why their site isn’t converting. Shaking myself from my revelry, I valiantly pull up their site and here is what I find.

A mess.

The front page is a mass of blinking this and floating that. In really nasty situations, there will be something like a banner telling me the weather conditions in some city.

As if I cared.

I don’t even look at the weather in San Diego. Okay, we don’t really have any, but that isn’t the point.

The point is a site must have focus to covert traffic into revenue. This is known as the rule of one. Every page of a site should focus on one subject, product, thing, picture or whatever is relevant to your site.   (continued...)

Web Site Design – Focus, Focus, Focus
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About The Author

Halstatt Pires is an Internet marketing consultant with - an Internet marketing firm in San Diego.


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