Search Engine Strategies - Internet Marketing Opportunities

Homepage  | Add to Favorites

Search
Query the
Internet Marketing Library



 

 

Featured Article

Improve Your Business Using The Principles Of War

 by: Hirini Reedy

The art and science of war has been studied and developed since the dawn of mankind. Many business principles and terminology have military origins. For example the word entrepreneur was originally a French term used to describe a person who undertook a military mission. In Asia today , many business leaders still study Sun Tzu's ancient text "Art of War" written 2500 years ago. It contains timeless wisdom that is still applicable today. It is based on principles of nature that can be applied to more than just warfare. It allows for the understanding of flow and force, the yin and yang of every situation.

In a world that is becoming more global and uncertain, business success will be achieved by utilizing both hard and soft strategies. The yin and yang of business can be likened to the push and pull style of combat. Each one flows into the other like night follows day.

So, how can one apply the Art of War to marketing and business?

A possible answer is to understand the principles of war rather than the specific skills of combat. How you apply the principles will vary according to your specific situation and desired outcomes. Here are some principles of war that can be used to improve your marketing and business.

1. Selection and Maintenance of The Aim.

Every successful military operation has a clear aim. Generally the aim is connected to the desired outcome. In business, it is important to define your aim and intended outcome. Maybe your aim is to create a successful business that you sell for $2 million dollars within 3 years Or establish a group of successful internet mini-sites that generates collectively $20,000 per month. Your aim is broken down into phases. Each phase has its own objectives, tasks and timelines. For example you could use a 90day Marketing Phase. Your marketing objectives could be broken down into key tasks.

Task1. Write an article every week for submission.

Task2. Send offers to 10 potential joint venture partners.

Task3. Build opt-in list by 200 subscribers each week.

Task4. Test and measure website performance each week.

2. Know Yourself, Know Your Enemy, Know Your Terrain.

A military commander uses a process called a tactical appreciation or estimation to prepare his or her battle plan. Basically this is about asking brutally honest questions. What are your strengths and weaknesses? Are you lazy or impatient? Sometimes the biggest enemy is yourself. We all have our own limiting beliefs and bad habits that can jeopardise our success. We must eliminate these internal threats efficiently and systematically. The terrain in war is like the market place in business. The more intelligence you have around market trends, customer needs and consumer choice the better your ability to plan your business strategy. So be like a forward reconnaissance troop and start gathering your market intelligence. Whenever you get market intelligence, always ask the question, so what? This forces you to look beyond the obvious to the hidden possibilities within your information. As you read this article, ask yourself " yeah, so what"?

3. Concentrate Your Forces At The Appropriate Point   (continued...)

Improve Your Business Using The Principles Of War
  Page 2

About The Author

Hirini Reedy is a native author, poet, civil engineer, retired military officer, martial arts founder, NLP master and internet entrepreneur. He shows people how to integrate ancient wisdom with modern success principles using SIMPLE TEACHINGS. Learn more at http://www.maori-secrets.com/?warprinciples.

 

Keys to Targeting Your Internet Advertising
So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with...

Strategic Internet Marketing Using Joint Ventures
The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the internet is critical. One such option is using joint ventures to assist in strategic internet...


How to Make eBay Pay You $25,000.00 per month
There are many ways to take your business to the next level. There are a lot of strategies you could employ to bring in an extra $25,000.00 dollars each month. Unfortunately, few of those strategies ...


Taking Great Product Photos for eBay
Every eBay seller would like to attract customers and increase sales. Successful eBay sellers know that better product photos could make you more money, because your buyers will feel more comfortabl...


Web Design: What Fonts to Use?
As web designers, it’s difficult not to get bored by using the same old fonts day in and day out with every new – or not so new – web design. After all, web design is a creative job, but how can we ...


About The Editor

Michael Saunders is the editor of HandsNet - a Community News and Information Website.


Edited by:Michael Saunders

©2014 Information Organizers, LLC