How to Survive and Thrive Your Business Online
by: Wendy Suto
Success in a company is not about having the best technology or being the smartest or even about having the best customer service (although none of these could hurt). More than ever, success is now measured in speed. Today it is about thriving in an ever-evolving world where everything changes so rapidly – and that applies to any business. Today is a world surrounded by buyers who want it now, want perfection and impeccable service.
In order to succeed online, your business needs to be organized and able to handle the increased business your web site is going to generate. Here are some guidelines for running a business of speed and complete service.
1. Run your business of speed.
It’s a new phenomenon called Internet time; it’s a 24/7 kind of world today. This means if you’re business is not moving ahead 24 hours a day 7 days a week, your business is falling deeply behind. Internet time means not only doing business quickly but doing it anytime the customer wants and for as long as the customer wants it done. This I what the customers demand, and what every company doing business online needs to offer. The end result is a business that is always working, always aware of potential business, one that is always one call, email or fax away from their clients.
2. Having effective meetings means having short meetings.
Meetings are the annoyance of many employees workplace. They involve too little discussion, take up too much time, little gets accomplished, people ramble on too much, and respect and open discussion are often not granted. Meetings though are imperative, but the way in which they are run can definitely be changed for the better. Because the Internet world moves so fast, companies doing business online cannot afford to have unproductive meetings.
First set some genuine detail-oriented goals for the meeting. Let people have the option of attending, especially if the issues discussed have nothing to do with them. Post the meeting summary in a place commonly seen by employees, such as the break room. Start and end your meetings on time, and stay within thirty minutes to one hour. Have two or three shorter meetings through the day, with short goals to be accomplished by the next meeting. Also, don’t bore people with anything not on the agenda. Lastly, make the meetings enjoyable; use skits, slideshows, charts, even puppets to get your point across. These moments will likely stick in employee’s heads over the long, drawn-out boring ones.
3. Email several times a day.
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How to Survive and Thrive Your Business Online
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About The Author
Wendy Suto is president of Search Circus, a Website marketing firm based in Cleveland, Ohio. She keeps pace with the latest optimization, link building and article submission tactics. Before becoming an SEO consultant, Wendy was a computer instructor for a wide range of businesses, including Gateway Computers. As a certified SEO consultant, she will be starting SEO training classes this spring at facilities in Cleveland, Ohio.
wendy@searchcircus.com
wendy@searchcircus.com
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