Types of Links
by: Vikas Malhotra
Internal Linking – An introduction
The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.
We will, in this article, measure the importance of good internal linking architecture on googles pagerank .
When setting up the linking architecture of your site keep in mind that links are of two kinds:
Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other page/s.
External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.
In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view. To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank
Internal Linking: A Primer
Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone.
Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well.
Hence one rule of thumb says that have as many incoming links to your web page as possible(this will boost the PR of that page) from outside resources or may be good PR pages of your site. Try & pass on the benefit of that page to the other pages of your site by proper interlinking. Inward looking as it might sound, this makes lot of good online marketing sense.
External linking on the other hand is more difficult to control & hence more valued by search engines. This is what really builds up the PR of the webpage. Good quality (High PR) incoming links are craved by the online promotion experts all over .
It is always preferable to have a text link rather then a Graphic/Image link, because in a text link you can use Keywords as the text on which hyperlink is given(anchor text). In effect you can make your anchor tag keyword rich. Anchor tags’ text is a very important criterion in search engine ranking matrix.
Types of Links