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Make Internet Marketing Work for You Via RSS
Copyright 2005 Paul Jesse
RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of...
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Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success
OK, you've been bustin' your butt trying to make money online, but it's just not working out. You're one step away from tearing down your website and quitting the game forever. You may even be thinking about throwing your PC out a second...
Freedom through Internet Business
After 23 year of corporate life and 9 years of working as a
manager for a state funded insurance company service was like
some many before me laid off from my job. But unlike many others
I knew the lay-off was an important turning point in my...
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Top 5 Questions Herbalife Distributors Should Ask When Buying Internet Leads
Copyright 2005 Sean Gum
Internet leads can be one of the fastest and most effective ways to build your Herbalife business. These leads can be used to build your team through recruiting new distributors into your organization, or by finding people...
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Internet Marketing – Long Term Strategy
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.
Search Engine Optimization – “SEO”
Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.
The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.
Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.
The Big Three
There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.
There are four
keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.
The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.
You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.
Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.
Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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